LAS VEGAS, NV, SAN JOSE, CA and EFFINGHAM, IL, February 4, 2016 – JOINGO®, the leading provider of mobile engagement solutions for the gaming industry, announces the launch of Illinois Gaming Terminal Operator J&J Ventures Gaming’s new mobile app for iPhone and Android.
J&J Ventures Gaming will use the award-winning JOINGO mobile loyalty platform to engage in highly effective real-time mobile marketing. The app serves as J&J Ventures’ players hub, providing immediate access to information such as gaming locations, offers, and J&J Rewards Club account details.
With rich features including JOINGO Places™ geo-fencing, participating players will be instantly notified and receive driving directions and promotional offers when they are near a J&J Ventures Gaming location. The app is designed to help increase player visits and improve the entertainment experience at J&J’s 650+ Illinois locations, in which over 2,600 video gaming terminals are currently operating.
The app will allow for the delivery of Free Play and other promotional offers directly to participating players through in-app messages via push notification. The offers can be redeemed via unique QR codes at each location, and each redemption is tracked within the JOINGO console, providing real-time visibility into the mobile campaign performance. J&J Gaming will also have one year exclusive rights to the JOINGO Location Based Promotions feature.
“Our JOINGO app allows us to quickly move our marketing initiatives forward, tapping into the tremendous opportunities that mobile engagement provides,” said Bob Willenborg, Managing Director at J&J Ventures Gaming. “The ease of implementation and innovative features available exclusively from JOINGO made them the clear choice as we launched our brand’s mobile presence.”
“The nature of a route operation creates a strong need for real-time marketing capabilities, which only mobile can provide,” said JOINGO CEO, Steve Boyle. “We’ve engineered solutions that specifically address the marketing goals and challenges that route operators face. With our powerful platform, tools and support, J&J Ventures Gaming is primed for mobile success.”