JOINGO Announces Launch of Insights Business Intelligence Platform
LAS VEGAS, NV, and SAN JOSE, CA–(Marketwired – August 31, 2016) – JOINGO®, the leader in mobile loyalty solutions for the casino gaming industry, announces the launch of their newest feature, JOINGO Insights®. JOINGO Insights is a robust analytics and business intelligence tool available through the web-based Joingo Console. It provides advanced reporting and data visualizations that will enable customers to make solid data-driven marketing decisions on how to manage their mobile app and engage users more effectively. “Insights is a game-changer for our casino customers,” said Joe Tingson, Director of Customer Experience at JOINGO. “They now have the ability to see beyond basic metrics and get the intelligence they need to take their mobile strategy to the next level.” JOINGO Insights features a standard set of “workbooks,” which include data on app user acquisition, demographics, behavior, clickpath, visitation and more. Casinos’ social gaming platform reporting and player metrics such as ADT and theoretical win may also be incorporated into Insights for a comprehensive view. JOINGO Insights also features in-depth campaign comparison, allowing A/B testing of messages. “We are extremely impressed with JOINGO Insights,” said Lou Ragg, Executive Director of Digital Strategy at American Casino & Entertainment Properties. “Insights provides a deep dive into the behavioral patterns of our mobile customer.